Case Study
Friends of the Gardens
If plants could talk
How do you create recall for the membership arm of Gardens by the Bay? By utilising its extensive cast of plants and flowers of course.
When we were commissioned by Gardens by the Bay to come up with a series of posters for their Friends of the Garden membership drive, we looked to the unique personalities of their beloved plants and took our inspiration from there.
Applied to their membership office, signages and collaterals.